by
Suzanne Harrison
You have a great web site and hopefully you have a few good testimonials on your site.
You know the type of thing...
Something along the lines of...
"Hey Suzanne I read your book from cover to cover, I couldn't put it down. Your traffic generating ideas are brilliant and sure to boost my sales. I will let you know how I get on."
Gail B.
Why have testimonials?
The fantastic thing about having good testimonials on your web site, is that people surfing to your site will trust you more. They can see what others think of your product or service and are more ikely to buy from you.
Now....
What happens when someone decides they like your site but are not sure about ordering from you. Why they will click on the link at the end of the testimonial, of course. If this link leads to a valid web address, they are more likely to trust you.
Now turn this around!
What if this was your testimonial? You would be generating more visitors for your web site.
You could generate thousands of targeted leads with the right kind of testimonial.
What do you do?
I suggest you sign up with lots of newsletters, marketing courses, webmaster services and check out as many e-books as you can.
The ones you think are worth writing a testimonial for are the ones you go for.
Now find out the name and e-mail address of the owner.
This is easy with newsletters as there is usually a link within the mail they send you.
Now write your glowing testimonial!
"Amazing, interesting, fascinating... what more can I say. I receive lots of web marketing material but nothing outshines your brilliant (Name of newsletter). I always read it from end to end, sometimes more than once. I really don't think your talent and wit could be surpassed."
(Your Name Here)
(Your web site address Here)
Do you think anyone could resist putting this on their web site?
And....
by putting up your testimonial they are placing a free link straight to your web site.
Things to remember!
Firstly, make sure that you only target those web sites that will compliment your own products and services. It would be unlikely that a webmaster would post a testimonial from, let's say, a Pet Care site when he deals in eBooks.
Secondly, be genuine! Only write to those that you really feel offer a great service. If you don't mean it, it is so obvious. Made up testimonials just don't cut the grain. You could also find that you are supporting a duff product, which wouldn't do anything for your reputation.
Thirdly, think about what the web master is offering his visitors and write a testimonial that addresses any objections his visitors could have. For instance, if he is selling something you could write a glowing tesimonial on how his product helped you in some way.
Fourthly, make sure you ask, in as polite a way as possible that if he uses your testimonial, to include your URL.
The potential for this idea is enormous. You could see your visitor stats rocket. Ok so it might take a while to build your testimonial base but once your links are out there, the sky is the limit.
Get to work today!
Do a search for newsletters and free e-books within your subject area. Visit the web site (just to check you like the content), write your glowing testimonial, get yourself noticed.
You could even start with the products or services you may have already purchased on the Internet.
Here's to the success of your online business.
Suzanne Harrison
webmaster and author
A Mind For Marketing
http://amindfor.com
KeeToo Your Online Success!
http://keetoo.homestead.com/traffic_is_money.html
This article courtesy of http://www.furcover.net.
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